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Becoming the Preferred Vendor: Strategies to Stand Out in a Competitive Market

  1. What brand recognition is and 3 ways you can build it.
  2. What it takes to become the supplier of choice.
  3. Why dealers take the path of least resistance and how to provide a better experience.
  4. How to increase brand value through service and software configuration.

Stefanie and John have spent a combined 40+ years in the building materials industry. They have experienced the highs, the lows, and continue to find ways to adapt as the door business and customers change. 

profile photo guest Stefanie Couch
Stefanie Couch
Founder, The GRIT Blueprint

Stefanie a trailblazer and thought leader in the building industry. With a lifetime in building materials and construction, Stefanie is a formidable force in shaping the future of the sector. Her dual roles as founder of GRIT Blueprint and Build Women fuses her passion for innovation and growth with her desire to empower women to join and thrive in the industry. 

profile photo John Wheeler
John Wheeler
Sales Technician, Paradigm

John is a distinguished Sales Leader at Paradigm, renowned for his deep passion for the Millwork industry and his innovative contributions to the field. With decades of expertise in distribution and sales, John's strategic insights and forward-thinking approaches have propelled significant advancements and growth within the sector. 

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