Privacy Policy

Last Updated: July 1, 2024

*The terms of this Agreement are subject to change by Provider without prior written notice at any time, in Provider’s sole discretion. The latest version of this Agreement will be posted at and Customer should review prior to purchasing or using any of Provider’s services. Customer’s continued use of the Services after a posted change to the terms of this Agreement constitute Customer’s acceptance of such changes.

WTS Paradigm, LLC (“Company”) may collect certain information through our internet website, located at or any subdomain thereof (our “Web Site”). This “Privacy Policy” sets forth our policies and procedures surrounding the collection and handling of any such information that identifies an individual user or that could be used to contact or locate him or her (“Personally Identifiable Information” or “PII”).

This Privacy Policy applies only our Web Site. It does not apply to any third-party site or service linked to our Web Site or recommended or referred by our Web Site or by our staff. This Privacy Policy does not apply to any other website or online service operated by the Company, unless the website or online service specifically refers to the terms of this Privacy Policy, or to any offline activities.

By using our Web Site and thereby accepting this Privacy Policy, you expressly consent to the information handling practices described in this Privacy Policy. This Privacy Policy is a part of, and incorporated into, WTS Paradigm, LLC’s, Terms of Use (available at associated with its websites and/or services. In addition, by accepting this Privacy Policy you expressly represent that you are over the age of 18 years old and are not considered a minor in the jurisdiction for which you reside. Your continued use of this Web Site and/or services or any other content, products or other services covered by this Privacy Policy constitutes your acceptance and agreement to this Privacy Policy and any updates.

Google Analytics
We use a tool called “Google Analytics” to collect information about use of our Web Site. Google Analytics collects information such as how often users visit our Web Site, what pages they visit when they do so, and what other web sites they used prior to coming to our Web Site. We use the information we get from Google Analytics only to improve our Web Site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or using Google’s opt out webpage. If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google's Ads Preferences Manager.You can also opt out of any third-party vendor's use of cookies by visiting

We use a tool called “Hotjar” to collect information about the use of our Web Site. Hotjar is a digital experience insights platform that provides visual behavior insights and in-the-moment feedback about website use. Hotjar may temporarily process IP addresses so that Hotjar can ensure their service is running smoothly and improve the quality of their platform. Any IP addresses that are processed are used exclusively for associated performance metrics and to monitor and track application errors. For this purpose, Hotjar may temporarily store IP Addresses with Hotjar’s Sub-Processors which are subject to strict obligations of confidentiality and will process only according to Hotjar instructions. Hotjar will never access these IP addresses without any operational or security need. Hotjar will automatically delete any IP addresses stored or processed within thirty (30) calendar days. Depending on the web browser used, it might be possible to disallow Hotjar from collecting Data when visiting a Hotjar Enabled Site. To discover if a web browser offers this functionality, visit Hotjar’s Do Not Track page. Please note that Hotjar cannot respond to any requests from end users of Hotjar Enabled Sites related to their Personal Data, including requests to provide, rectify or delete any end user Personal Data. Any requests from end users of Hotjar Enabled Sites related to should be made in accordance with the Accessing and Correcting Your Personally Identifiable Information section of this policy. The information collected from Hotjar customers, users and/or testers is disclosed only in accordance with the Agreement and the applicable law.

Information We Collect
If you visit our website to browse, read, or download information:
Your web browser automatically sends us (and we may retain) information such as the:

  • Internet domain through which you access the Internet (e.g., if you use a commercial Internet service provider, or if you use an Internet account from your school);
  • Internet Protocol address of the computer you are using;
  • type of browser software and operating system you are using;
  • date and time you access our site; and
  • the Internet address of the site from which you linked directly to our site

Personally Identifiable Information We Collect
We may collect the following Personally Identifiable Information from users who use our Web Site: name, employer name, e-mail address, telephone number, and address.

We use “cookies” to collect certain information from all users and website visitors. A cookie is a string of data our system sends to your computer and then uses to identify your computer when you return to our Web Site. Cookies give us usage data, like how often you visit, where you go at the site, and what you do.

Our Use of Personally Identifiable Information
We may use your Personally Identifiable Information to create a CRM entry or other account and to communicate with you. Additionally, we use that information to the extent necessary to enforce our Web Site terms of service and to prevent imminent harm to persons or property.

We use your information, including Personally Identifiable Information, to provide you with customer support, process transactions, respond to users' requests, send newsletters and updates, send advertisements, seek your opinions and feedback, and connect users to WTS Paradigm, LLC, websites and/or services and to products and services of our partners and licensees.

We use user information, including Personally Identifiable Information, behavioral metrics, and other non-personally identifiable information to operate, provide, improve, and maintain our websites and services, to develop new products and services, to prevent abuse and fraud, to personalize content for you, and for other administrative and internal business purposes.

We use your information, including Personally Identifiable Information and any other information you submit directly or through passive means, to provide you with various ways to connect and view content (e.g., web content, text, drawings, and screen captures, media, tools, services and other products) with us and third parties.

We also may allow you to share links to content with users of various third party services (e.g., social networking, search and sharing services). When sharing links using one of these third party services, if you are not already logged in to the third party service, you may need to supply login credentials for it. If you are not a registered user of the third party service, you will need to sign up for it. You are supplying the registration information or login credentials for the third party service directly to that third party, and not to us. By using any of these third party services to share links to content, you permit us to access, use, and disclose any information relating to your account on each such third party service (such as your user name and profile information) that is available to us through the third party service, including through its application programming interface (“API”) pursuant to this Privacy Policy.

We use cookies so that our Web Site can remember you and provide you with the information you’re most likely to need. For instance, when you return to our Web Site, cookies identify you and prompt the site to provide your username (not your password), so you can sign in more quickly. Finally, we use information gained through cookies to compile statistical information about use of our Web Site, such as the time users spend at the site and the pages they visit most often. Those statistics do not include Personally Identifiable Information.

Protection of Personally Identifiable Information
We take commercially reasonable measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity, and accuracy of all Personally Identifiable Information that we collect. Our efforts include procedures designed to avoid unauthorized access, alteration, misuse or disclosure of Personally Identifiable Information. Unfortunately, even with these measures, we cannot guarantee the security of Personally Identifiable Information. By using our Web Site, you acknowledge and agree that we make no such guarantee, and that you use our Web Site at your own risk.

If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using our Web Site and/or services covered by this Privacy Policy and providing Personally Identifiable Information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your account information and usage.

Contractor and Other Third Party Access to Personally Identifiable Information
We may provide Personally Identifiable Information to third parties for their use in performing internal business functions (e.g., customer service, newsletter and mailing services, maintenance, security, data analysis, email transmission, beta testing, or data hosting) on our behalf. Additionally, some third party service providers may collect information, including Personally Identifiable Information, on our behalf.

Whenever possible, we require such third-parties to only collect and use Personally Identifiable Information in accordance with this Privacy Policy, to maintain the confidentiality, security, and integrity of such Personally Identifiable Information, and for no purpose other than providing us with our requested services.

The Personally Identifiable Information we collect is accessible to our personnel and the personnel of our services providers that require it for the purposes of their duties. The Company and some of our services providers may be located outside your jurisdiction and your Personally Identifiable Information may become subject to the laws of such jurisdictions. For more information on the Company’s practices with respect to the use of foreign services providers, contact us at the address set out below.

Disclosure of Information
We also may disclose Personally Identifiable Information to attorneys, collection agencies, or law enforcement authorities to address potential Privacy Policy violations, other contract violations, or illegal behavior. We may disclose Personally Identifiable Information if we have a good-faith belief that doing so is required by a subpoena, warrant, or other judicial or administrative order or otherwise required by law. Additionally, we may disclose Personally Identifiable Information where we, in good faith, deem it appropriate or necessary to prevent violation of our Terms of Use or our other agreements; take precautions against liability; protect our rights, property, or safety, or those of a partner, any individual or the general public; maintain and protect the security and integrity of our web sites and/or services or infrastructure; protect ourselves and our web sites and/or services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third party claims or allegations; or assist government regulatory agencies.

Information about our users, including Personally Identifiable Information, may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets, acquisition, or similar transaction. In the event of such a transaction in which your Personally Identifiable Information would be transferred to a third party, we will make reasonable efforts to notify you. For example, we will post a notice of the transfer of Personally Identifiable Information on our web sites and/or services and, if we have your email address, we will send notice of the transfer of Personally Identifiable Information to that email address.

As noted above, we compile Web Site usage statistics from Google Analytics and data collected through cookies. We may publish those statistics or share them with third parties, but the usage statistics don’t include Personally Identifiable Information.

California Privacy Rights
In addition to the rights set forth in this Privacy Policy, California Civil Code Section 1798.83 permits California residents who are individual consumers or users of our Web Site and/or services to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via mail or email at [email protected].

Accessing and Correcting Your Personally Identifiable Information
To the extent provided by applicable law, you can request access to, deletion or modification of any Personally Identifiable Information we store by contacting us at [email protected]. We will retain your Personally Identifiable Information for as long as necessary to accomplish the purposes for which it was collected. We may, however, retain Personally Identifiable Information for an additional period as is permitted or required under applicable laws. Even if we delete your Personally Identifiable Information it may persist on backup or archival media and other information systems.

WTS Paradigm, LLC, does not guarantee error-free performance under this Privacy Policy. WTS Paradigm, LLC, will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when WTS Paradigm, LLC, learns of any failure to comply with our Privacy Policy. WTS Paradigm, LLC, shall not be liable for any incidental, consequential, or punitive damages relating to this Privacy Policy. To the fullest extent permitted by applicable law, this Privacy Policy shall be governed by the laws of the state of Wisconsin and the United States, to the extent applicable.

Amendment of this Privacy Policy
We may change this Privacy Policy at any time by posting a new version on this page or on a successor page. The new version will become effective on the date it’s posted, which will be listed at the top of the page as the new effective date. We encourage you to review this Privacy Policy periodically to stay informed about our collection, use and disclosure of Personally Identifiable Information. Your continued use of our Web Site and/or services or any other content, products, or other services covered by this Privacy Policy constitutes your agreement to this Privacy Policy and any updates. If any modification to this Privacy Policy is not acceptable to you, your sole remedy is to cease accessing, browsing and otherwise using this Web Site.