About Us

Who is Paradigm?

Founded in 1999 by Nathan Herbst and Lyn Hartl, Paradigm is transforming the way that residential construction business is done across the globe. Our technology platform is the largest of its kind in the world, serving customers in both new construction and renovation markets by increasing sales and operational efficiencies. Our customers include renovation contractors, dealers, lumberyards, distributors, retailers, and manufacturers.

Paradigm was acquired by Builders FirstSource on August 17, 2021, and continues to invest in the advancement of Paradigm’s core products for the manufacturer, dealer and retail segments of the home building industry. Together, Paradigm and Builders FirstSource are committed to creating technologies that drive efficiency in the home builder market. Builders FirstSource is the largest U.S. supplier of building products, prefabricated components and value-added services to the professional market segment for new residential construction and repair and remodeling.

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“Your success is our highest achievement.”

Tim Page
Executive Vice President

Paradigm Scour 2023 Group Photo - landscape

Why Choose Paradigm

At Paradigm, we are dedicated exclusively to serving the building industry, which has propelled us to create customized solutions designed specifically to tackle the unique challenges you encounter.


Each of our customers receives a cross-functional team of experienced professionals to work with.


With over 20 years in business and over 200 customers served, we've gained a unique perspective.


We're sized big enough to scale, yet small enough to remain nimble and execute quickly.






End Users


Quote Volume


Committed to our Customers

Meet our Leadership Team

We take pride in our strong leadership, guiding our business through evolution. Their dedication, hard work, and determination serve as an inspiration for every team member, propelling us to the forefront of the building industry.

Tim Page, Executive Vice President

Tim Page

Executive Vice President


Albert Oldfield

Vice President,
Enterprise Architecture

Aubree Martin, Paradigm

Aubree Martin

Vice President,
People & Culture


Bill Carrier

Vice President,


Bryan Rosenbaugh

Vice President,


Fritz Froerer

Senior Vice President,
Digital Adoption Homebuilder

Jess Williamson, Paradigm

Jess Williamson

Vice President,


Mickey Ristroph

Vice President,
Product Homebuilder

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One of the top places to work in the Greater Madison area

Top Workplaces, 2021

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One of the top places to work in the Greater Madison area

Top Workplaces, 2022

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One of the top places to work in the Greater Madison area

Top Workplaces, 2023

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Markets We Serve

Paradigm software platform is the largest of its kind in the world and helps increase sales and operational efficiencies for new construction and renovation businesses.


Let us take the complexity out of configuration, estimating, and quoting so you can focus on your customers.

Industries_Window Manufacturers
Door and Window Manufacturers

Our software simplifies the process of configuring, selling, and producing complex products like yours.

Industries_Home Improvement Contractors
Home Improvement Contractors

Our technology creates a better, faster, and more professional experience for in-home selling.

Paradigm Software for the Building Industry_Retailers

Paradigm software powers the omni-channel selling for world’s premier home improvement retailers.

Wholesale Distributors

From two-step production to managing market-specific availability, we help you improve your business.

Paradigm Industry Association Memberships

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