What the Latest Houzz Study Means for Window & Door Manufacturers

The newest Houzz findings reveal why windows and doors remain a top renovation priority and what manufacturers should be watching next. 

The latest Houzz & Home Renovation Trends Study, recently highlighted by Door & Window Market (link), offers encouraging news for window and door manufacturers. While homeowners may be taking a more measured approach to overall renovation spending, exterior improvements continue to be a priority, particularly projects involving windows and doors. 

One statistic stands out for the fenestration industry:

“Houzz reports that 57% of renovating homeowners completed exterior projects in 2025, with 20% tackling windows and skylights, making fenestration the second most common exterior improvement. Exterior doors followed closely, with 17% of homeowners replacing or upgrading their entryways.” 

For manufacturers, this reinforces a trend that has remained consistent over the past several years. Homeowners continue to invest in products that improve both the appearance and performance of their homes, creating ongoing demand for innovative window and door solutions.

Design and Performance Continue to Drive Purchasing Decisions

The Houzz study also highlights how homeowner priorities are evolving beyond simple replacement projects. 

According to the report: 

"Findings suggest that homeowners continue to place value on exterior upgrades that improve curb appeal, energy efficiency and home performance. The increase in door spending may also indicate growing interest in larger entryways, premium materials and decorative elements." 

For manufacturers, these trends present opportunities to differentiate through product innovation. Larger openings, expanded design options, premium finishes, decorative glass, and higher-performance products continue to align with homeowner expectations. At the same time, energy efficiency remains an important purchasing consideration as consumers look for long-term value alongside aesthetics. 

Meeting Demand with Connected Window and Door Manufacturing 

Growing consumer demand is only part of the equation. Manufacturers must also be prepared to respond efficiently. 

As product catalogs expand and customization becomes more common, the ability to configure products accurately, maintain consistent pricing, and move orders seamlessly from quote to production becomes increasingly important. Connected digital workflows help manufacturers support dealer networks, reduce manual processes, and respond more quickly as market demand shifts. 

While homeowner preferences continue to evolve, one trend remains clear: windows and doors continue to be among the most sought-after exterior home improvements, creating meaningful opportunities for manufacturers that can deliver both innovative products and efficient operations. 

Read the full DWM article, "Houzz Study Shows Continued Demand for Door and Window Projects," for additional insights into homeowner spending, renovation priorities, and emerging market trends.