About Paradigm Building Software

Who is Paradigm?

Our building software platform is the largest of its kind in the world, serving both the new construction and renovation market. Paradigm software solves the unique challenges faced at every stage of the building process.

Our customers include renovation contractors, dealers, lumberyards, distributors, retailers, and manufacturers from a wide variety of industries. Hundreds of businesses have used Paradigm building software to increase their operational efficiency and close new sales.

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“Your success is our highest achievement.”

Tim Page
Executive Vice President

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Why Choose Paradigm Building Software

At Paradigm, we create innovative building software tools that help contractors and retailers alike make more sales. From quoting and estimating to project takeoff, we have the tools you need to get the job done.

Dedication

Work directly with an experienced team of support professionals.

Experience

With 20 years in business and over 200 customers served, we have the expertise needed to serve you.

Size

We're sized big enough to scale, but small enough to stay nimble and focus on service.

Committed to our Customers

Meet our Leadership Team

We take pride in our strong leadership, guiding our business through evolution. Their dedication, hard work, and determination serve as an inspiration for every team member, propelling us to the forefront of the building industry.

Manufacturer, Distributor, & Retailer (MDR) Leadership

Jess Williamson - VP MDR Division

Jess Williamson

Vice President,
MDR Division

Dana Apfel - VP MDR Customer Success

Dana Apfel

Vice President,
MDR Customer Success

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Lisa Cooley

Vice President,
MDR Sales

Corporate Leadership

Tim Page - Executive Vice President

Tim Page

Executive Vice President

Albert Oldfield - VP Enterprise Architecture

Albert Oldfield

Vice President,
Enterprise Architecture

Aubree Martin - VP People & Culture

Aubree Martin

Vice President,
People & Culture

Bryan Rosenbaugh - VP Finance

Bryan Rosenbaugh

Vice President,
Finance

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Vice President,
Marketplace

Homebuilder Leadership

Brandon Peck - VP Operations

Brandon Peck

Vice President,
Operations

Cyndie Roche - VP Architectural Services

Cyndie Roche

Vice President,
Key Accounts and Architectural Services

Dennis Candelora - SVP Digital Homebuilder

Dennis Candelora

Senior Vice President,
Digital Adoption

Fritz Froerer - SVP Digital Homebuilder

Fritz Froerer

Senior Vice President,
Digital Adoption

Kari Tamminga - VP Home Configure

Kari Tamminga

Vice President,
Home Configure

Mickey Ristroph - VP Product Development

Mickey Ristroph

Vice President,
Product Development

Mohammad Zagnoon - VP Estimate Software

Mohammad Zagnoon

Vice President,
Estimate and Shoppable Digital Twin

Travis Cogdill - VP myBLDR

Travis Cogdill

Vice President,
myBLDR.com

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One of the top places to work in the Greater Madison area

Top Workplaces, 2023

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One of the top places to work in the Greater Madison area

Top Workplaces, 2024

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One of the top places to work in the Greater Madison area

Top Workplaces, 2025

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Industries

Markets We Serve

The Paradigm building software platform is the largest of its kind in the world, with an unmatched set of tools that support contractors, retailers, and builders alike.

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Dealers/Lumberyards

Take the complexity out of the quoting process and focus on customers.

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Door and Window Manufacturers

Simplify the process of configuring, selling, and producing your complex products.

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Home Improvement Contractors

Create a better, faster, and more professional experience for in-home selling.

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Retailers

Tap into our omni-channel network of the world’s premier home improvement retailers.

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Wholesale Distributors

Improve your business from two-step production to managing market-specific availability.

Paradigm Industry Association Memberships

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