Paradigm Case Study

Western Window Systems chooses Paradigm’s Web CenterPoint.

Embracing Fun and Functionality.

When Western Window Systems (WWS) set out to be a top competitor in the custom window and door market, it focused on two strategies: Be easier and more fun to work with and always figure out a way to say yes to customer needs.

It’s an approach that’s working. WWS has seen a compounded annual growth rate of 22 percent for the past three years, with sales growing by more than 10 percent annually since 2014. But success does have its share of complications.

Chief Information Officer, John Engelstad, explains that flexibility is what differentiates WWS. Focusing on a high degree of customization, the Phoenix-based manufacture tackles product configurations other companies won’t touch. And while that’s great for customer satisfaction, a lot of companies can’t scale culturally or operationally and still maintain flexibility in the wake of growth and success.

WWS has figured it out, by starting with a commitment to their mission and supporting it with technology that scales with growth and doesn’t compromise the company’s core values and dealer relationships. That’s why WWS chose Paradigm’s Web CenterPoint, a cloud-hosted, web-based configuration, quoting, and selling solution specifically developed for window and door manufacturers.

Deploy a quoting and selling technology solution that enables WWS’s fun, responsive, and relationship-oriented culture, while providing the structure that removes friction, makes it easy for dealers to do business, and scales with growth.

Paradigm is no stranger to WWS’s technological challenges. Ten years ago, the company implemented Paradigm’s ERP and desktop-based selling platforms. Now, WWS is deploying Web CenterPoint as a front-end quoting and selling experience.

Web CenterPoint makes it easier for dealers to quote more, manage the complexity of WWS’s highly customizable products, and build the positive relationships that have become the foundation of WWS’s success.

Engelstad explains that Web CenterPoint will make it easier and faster to get a quote and make the dealer’s job easier. “The easier you can make it to quote and do business with us, the easier it is for us to do sales and go after new markets.”

WWS onboarded over 100 new dealers last year, so Engelstad is pleased that training on Web CenterPoint is easy, noting that the company will see less friction training new dealers on technology. That means they can spend more time training on product knowledge – “Which is how it should be,” he says. “With Paradigm’s intuitive web-based platform, we will give dealers their login credentials, they’ll sign on, and they’re good to go.”