Paradigm Drafting
News and Insights
- All
- Case Study
- Company News
- Featured
- Industry Insiders
- Press Releases
- Technology
What the Door and Window Industry Taught Rick Cross
At GlassBuild 2025, this conversation with Rick Cross of Paradigm explores selling with integrity, adopting AI responsibly, and building lasting growth in the window and door industry.
Lakisha Woods and the Future of the National Glass Association
At GlassBuild 2025, NGA CEO Lakisha Woods shares how leadership, collaboration, and visibility are driving the future of the glass and fenestration industry.
Scaling Operations With Flexibility and Trust
Steve Salisbury of Hoff Companies shows how flexibility, relationships, and authentic leadership drive growth and resilience in the ever-changing building products industry.
Creating a Frictionless Buying Experience with Saberis
Discover how Saberis streamlines buying in the LBM industry through smart integrations, web portals, and data flow that boost speed, accuracy, and competitive edge.
The Power of Clean Data in Smart Manufacturing
Shelly Johnson of Sierra Pacific shares how clean data, smart systems, and a growth mindset unite tradition and technology to drive agile, data-driven manufacturing.
Blending Craftsmanship With Data
Lepage Millwork blends craftsmanship and technology as AI, innovation, and paperless production transform woodworking without losing its artistry.
How Tech and Talent Are Reshaping Sales
Paradigm’s Lisa Cooley and Stefanie Couch explore how AI, speed, and smart tech are reshaping sales and redefining next‑gen buyer expectations.
Luxury Doors, Direct-to-Consumer Without Losing the Human Touch
Autumn Wisenhunt, Panoramic Doors, shares how the company blends selective AI use, brand control, and storytelling to create a seamless, trust-driven customer experience that’s reshaping the window and door industry.
Consultative Selling and Smarter Sales Tech Stacks
Industry veteran Tim Musch joins John Wheeler on the Paradigm Industry Insiders Podcast to discuss consultative selling, education-first marketing, and how smarter tech stacks are transforming the building products industry.