Our Software Solutions
Paradigm exclusively serves the building industry, so we’ve developed our solutions with your unique challenges in mind.
The building industry’s leading CPQ solution for quoting complex products.
This omni-channel selling solution offers online, in-home, in-store, and dealer
functionality to help you maximize your sales and reduce your tech stack.

How Tech and Talent Are Reshaping Sales
Today’s buyers are empowered, informed, and moving faster than ever. In this episode, Paradigm’s Lisa Cooley and Stefanie Couch unpack how AI, speed, and smart technology are transforming sales and why the next generation of talent expects companies to keep up. Discover how the best teams are turning data and digital tools into trust and growth.
Paradigm Industry Insiders: Luxury Doors, Direct-to-Consumer Without Losing the Human Touch
Autumn Wisenhunt, Panoramic Doors, shares how the company blends selective AI use, brand control, and storytelling to create a seamless, trust-driven customer experience that’s reshaping the window and door industry.
Paradigm Industry Insiders: Consultative Selling and Smarter Sales Tech Stacks
Industry veteran Tim Musch joins John Wheeler on the Paradigm Industry Insiders Podcast to discuss consultative selling, education-first marketing, and how smarter tech stacks are transforming the building products industry.
Solutions for Every Business
Paradigm’s software solutions help organizations throughout the supply chain to boost sales, reduce costs, and become more competitive.
Latest News and Insights
Read the latest news about Paradigm.
Woodgrain Selects Paradigm Omni™ as Enterprise CPQ Solution
Woodgrain, a leading manufacturer and distributor of millwork and building materials, announced…
Employees Recognize Paradigm as a Madison Top Workplace for the Fifth Year in a Row
In an exciting announcement, Paradigm has been recognized as a Madison Top Workplace for the fifth consecutive year.
Navigating Technology Upgrades
In the realm of window and door manufacturing, staying ahead often involves significant technology shifts.
Your Success is Our Success
With a technology platform that sets the bar for the building industry around the world, Paradigm is committed to driving innovation and helping renovation contractors, dealers, lumberyards, distributors and retailers achieve their goals.
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Customer Satisfaction
Our Trusted Window & Door Manufacturer Brands
Trusted by Manufacturers
Trusted by Distributors, Retailers & Dealers
Trusted by Homebuilders
Our Industry Partners
Paradigm – In Our Customers’ Words
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News and Insights
Read the latest on Paradigm’s events, technology, and culture.
New Paradigm Omni Catalog-Build Tools Get Products to Market Faster
More data automation, less copying and pasting with new catalog build-tools to increase the speed of Paradigm Omni quoting software. Click here.
(Para)’digmers Say Their Workplace is Best
Our employees create a positive, team-oriented culture. Paradigm is honored among the top places to work 2023 in the Greater Madison area.




