About Us
Who is Paradigm?
Founded in 1999 by Nathan Herbst and Lyn Hartl, Paradigm is transforming the way that residential construction business is done across the globe. Our technology platform is the largest of its kind in the world, serving customers in both new construction and renovation markets by increasing sales and operational efficiencies. Our customers include renovation contractors, dealers, lumberyards, distributors, retailers, and manufacturers.
Paradigm was acquired by Builders FirstSource on August 17, 2021, and continues to invest in the advancement of Paradigm’s core products for the manufacturer, dealer and retail segments of the home building industry. Together, Paradigm and Builders FirstSource are committed to creating technologies that drive efficiency in the home builder market. Builders FirstSource is the largest U.S. supplier of building products, prefabricated components and value-added services to the professional market segment for new residential construction and repair and remodeling.
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“Your success is our highest achievement.”
Tim Page
Executive Vice President
Why Choose Paradigm
At Paradigm, we are dedicated exclusively to serving the building industry, which has propelled us to create customized solutions designed specifically to tackle the unique challenges you encounter.
Dedication
Each of our customers receives a cross-functional team of experienced professionals to work with.
Experience
With over 20 years in business and over 200 customers served, we've gained a unique perspective.
Size
We're sized big enough to scale, yet small enough to remain nimble and execute quickly.
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Founded+0
Customers0k+
End Users0M
Quote Volume0+
EmployeesMeet our Leadership Team
We take pride in our strong leadership, guiding our business through evolution. Their dedication, hard work, and determination serve as an inspiration for every team member, propelling us to the forefront of the building industry.
Manufacturer, Distributor, & Retailer (MDR) Leadership
Jess Williamson
Vice President,
MDR Division
Dana Apfel
Vice President,
MDR Customer Success
Ted Nafzger
Vice President,
MDR Sales
Corporate Leadership
Tim Page
Executive Vice President
Albert Oldfield
Vice President,
Enterprise Architecture
Aubree Martin
Vice President,
People & Culture
Bill Carrier
Vice President,
Marketplace
Bryan Rosenbaugh
Vice President,
Finance
Homebuilder Leadership
Brandon Peck
Vice President,
Operations
Cyndie Roche
Vice President,
Key Accounts and Architectural Services
Dennis Candelora
Senior Vice President,
Digital Adoption
Fritz Froerer
Senior Vice President,
Digital Adoption
Kari Tamminga
Vice President,
Home Configure
Mickey Ristroph
Vice President,
Product Development
Mohammad Zagnoon
Vice President,
Estimate and Shoppable Digital Twin
Travis Cogdill
Vice President,
myBLDR.com
One of the top places to work in the Greater Madison area
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One of the top places to work in the Greater Madison area
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One of the top places to work in the Greater Madison area
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Markets We Serve
Paradigm software platform is the largest of its kind in the world and helps increase sales and operational efficiencies for new construction and renovation businesses.
Paradigm Industry Association Memberships
