Industry Insiders Podcast
Paradigm introduces the Industry Insiders Podcast—the first show dedicated to the window and door industry, designed exclusively for manufacturers, distributors, and technology leaders.
Each episode is hosted by John Wheeler, Paradigm Sales Engineer, with Stefanie Couch, founder of Grit Blueprint, joining as guest co-host. Together, they uncover the stories, trends, challenges, and innovations moving the window and door business forward.
Featured Episode
EPISODES
Geoff Syme, Saberis Inc.
In this episode, the Paradigm Industry Insiders podcast sits down with Geoff Syme of Saberis to explore how system integrations are transforming the window, door, and LBM industries. Geoff shares how reducing friction, improving data flow, and embracing new technology are helping dealers and manufacturers operate more efficiently. It’s a candid look at innovation, service, and what it takes to stay competitive in a rapidly evolving market.
Shelly Johnson, Sierra Industries
In this episode, Sierra Pacific’s Shelly Johnson shares how data, technology, and a growth mindset are reshaping the window and door industry. She discusses the company’s deep roots, its vertically integrated model, and the evolving role of AI and analytics. Shelly also dives into leadership, personal development, and the parallels between creativity and collaboration at work.
Michael Dionne, Lepage Millwork
In this episode of the Paradigm Industry Insiders Podcast, host John Wheeler talks with Michael Dionne, IT Director at LaPage Millwork, about how innovation and data are transforming traditional woodworking. From paperless production to AI-driven efficiency, they explore how craftsmanship and technology come together to build smarter, faster, and at scale.
Lisa Cooley, VP of Sales at Paradigm
In this episode of Paradigm Industry Insiders, Stefanie Couch and Lisa Cooley explore how AI and technology are reshaping sales and empowering a new generation of buyers. They discuss why the future of the industry depends on combining data-driven speed with human connection and grit.
Autumn Whisenhunt, Sales Manager at Panoramic Doors
In this episode, Panoramic Doors’ Sales Manager Autumn Whisenhunt joins John Wheeler to discuss balancing AI efficiency with human craftsmanship in custom door design. She shares insights on going direct-to-consumer, maintaining brand control, and creating standout projects for clients like Delaney Walker and Shaquille O’Neal.
Tim Musch, Business Development Specialist at Paradigm Vendo
Tim Musch shares how educational marketing became his unfair advantage, turning webinars and practical training into a flywheel for growth long before content marketing was a trend.
Todd Tomalak, Principal for Building Products Advisory at Zonda
Guest host Stefanie Couch, Founder of Grit Blueprint, and Todd Tomalak dig into the pro channel power shift and the new battleground at the top of the funnel.
Joseph Slawson, Millwork IT Manager at Boise Cascade
Joseph Slawson shares powerful insights on building successful teams, navigating complex implementations, and leading with authenticity through 18 years of industry experience.
Stefanie Couch, Founder of The GRIT Blueprint
Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster.
Meet Our Hosts
Stefanie Couch
Founder, The GRIT Blueprint
Stefanie is a trailblazer and thought leader in the building industry. With a lifetime in building materials and construction, Stefanie is a formidable force in shaping the future of the sector. Her dual roles as founder of GRIT Blueprint and Build Women fuses her passion for innovation and growth with her desire to empower women to join and thrive in the industry.
John Wheeler
Sales Technician, Paradigm
John is a distinguished Sales Leader at Paradigm, renowned for his deep passion for the Millwork industry and his innovative contributions to the field. With decades of expertise in distribution and sales, John's strategic insights and forward-thinking approaches have propelled significant advancements and growth within the sector.
Read More
With a customer base of more than 200 manufacturers, distributors, and retailers powering thousands of quotes and orders every day across North America, Paradigm offers a unique vantage point into the pain points and progress shaping the industry.
Paradigm's Industry Insiders Podcast brings these insights to life, with each episode expanded into a library of podcast articles on our blog.
These articles take the conversation further, offering deeper perspectives and practical takeaways on the trends shaping the building products industry.
