Industry Insiders Podcast

Paradigm introduces the Industry Insiders Podcast—the first show dedicated to the window and door industry, designed exclusively for manufacturers, distributors, and technology leaders.

Each episode is hosted by John Wheeler, Paradigm Sales Engineer, with Stefanie Couch, founder of Grit Blueprint, joining as guest co-host. Together, they uncover the stories, trends, challenges, and innovations moving the window and door business forward.

Featured Episode

Tackling Inefficiency: AI Solutions for Door and Window Manufacturers | John Wheeler, Sales Technician

Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. In this eye-opening conversation, John Wheeler, Sales Technician at Paradigm, and guest host Stefanie Couch, Founder of Grit Blueprint, dive into the most pressing challenges facing our industry today.

Paradigm Industry Insiders

Meet Our Hosts

Stefanie Couch

Founder, The GRIT Blueprint

Stefanie a trailblazer and thought leader in the building industry. With a lifetime in building materials and construction, Stefanie is a formidable force in shaping the future of the sector. Her dual roles as founder of GRIT Blueprint and Build Women fuses her passion for innovation and growth with her desire to empower women to join and thrive in the industry.

John Wheeler

Sales Technician, Paradigm

John is a distinguished Sales Leader at Paradigm, renowned for his deep passion for the Millwork industry and his innovative contributions to the field. With decades of expertise in distribution and sales, John's strategic insights and forward-thinking approaches have propelled significant advancements and growth within the sector.

With a customer base of more than 200 manufacturers, distributors, and retailers powering thousands of quotes and orders every day across North America, Paradigm offers a unique vantage point into the pain points and progress shaping the industry.

Paradigm's Industry Insiders Podcast brings these insights to life, with each episode expanded into a library of podcast articles on our blog.

These articles take the conversation further, offering deeper perspectives and practical takeaways on the trends shaping the building products industry.

Deep dive into these topics on our Blog