3 Tips for choosing technology that engages homebuyers

remotely tour and customize model homes

As homebuilders across the country adapt to buyer preferences in the COVID-19 era, they’re turning to technology to attract prospects, keep them engaged, and convert hesitant home shoppers into confident homebuyers. Kari Tamminga, Paradigm’s homebuilding product owner, advises builders to choose technology that not only addresses their needs during this uncertain time, but also adapts as the marketplace evolves.

She offers three tips for homebuilders seeking technology that attracts socially distant buyers, while elevating the homebuilding experience to a new level for the future.
 


1. Expand the reach & value of your model homes

Offer virtual home design software that provides more than pretty pictures or video walkthroughs. Start by focusing on stunning images that get attention. 3D visualization and virtual tours are a must.

But also let customers interact with the interior and exterior of their dream home. Help them customize and visualize all the details, such as siding, roofing, windows, doors, interior flooring, kitchen and bathroom selections, color palettes and related products.
 
 

2. Build relationships & customize the buying experience.

Don’t allow remote shopping to stay remote. Take the opportunity to make virtual home design a collaborative relationship. Use preference insights to evaluate your model home features and make adjustments to fit market trends. And make it easy for customers to save and share their virtual dream home and favorite design options with your design team or even with friends and family.
 
 

3. Streamline the home design & build process.

Unifying virtual design solutions with your physical design center can impress buyers by seamlessly integrating their online choices with advice from your designers. Together they can perfect a dream home by choosing color palettes, comparing product selections, and evaluating building allowances for desired features.

A smooth and supportive design experience builds homebuyer confidence and helps ensure the overall building process stays on schedule and creates happy homeowners.
 

Bottom line:

Tamminga emphasizes that while today’s virtual home design software should offer robust interior and exterior configuration tools, they should also provide decision-making features that encourage collaboration and build homebuyer confidence.

 

“The key is to engage homebuyers with interactive tools that remove barriers and close the gap between that first contact and the final contract,” says Tamminga.