Unique Insights from Industry Experts
In addition to an impressive group of in-house experts sharing their knowledge at the upcoming Annual Conference, Paradigm has assembled a team of building product, marketing, and technology authorities to offer their industry perspectives.

With topics ranging from the Pareto Principle to website analytics and more, you won’t want to miss this opportunity to learn from their experience.


Executive Track – Technology & Growth Panel Discussion

Moderator: Jason Potter, Founder & CEO – Farwell Advisory Consulting
John Engelstad, Chief Information Officer — PGT, Innovations

Dave Hofmeister, Vice President of IT — Champion Home Exteriors


Executive Track — The Pareto Principle (the 80/20 rule)

Val Laufenberg, CPA, MPA, Management & Technology Advisory Services Partner – BDO
Val leads the Profit Enhancement Solutions group at BDO where she focuses on the development of strategic plans and working with her clients to set individual financial goals. Applying her vast knowledge of the 80/20 Rule, she works with clients to help them focus on the areas of their business that will maximize profits.


Marketing & Sales Track – Copywriting for Search Engine Optimization

Caitlin Reiff, Content Strategist – The Digital Ring
As The Digital Ring’s Content Strategist, Caitlin is a strong advocate for the Oxford comma, but that’s not all she does. Caitlin spends her days dreaming up and executing high-quality content that truly serves her clients’ audiences, while enticing them down that sweet, elusive path to conversion. She believes that good content creators can satisfy both people and search engines.


Marketing & Sales Track – Website Metrics

Josh Jurrens, VP of Paid Media — The Digital Ring
As The Digital Ring’s VP of Paid Digital, Josh is passionate about creating data-driven digital marketing campaigns that impact clients’ bottom line. From paid search to Facebook ads and conversion rate optimization to live online campaign analysis, Josh and his team are constantly pushing themselves and their clients to think about how to maximize the return on their digital ad budget.


For a complete Conference schedule and registration information, email us at contactus@myparadigm.com, or get in touch with your Paradigm Sales representative.