{"id":17935,"date":"2025-09-26T20:05:26","date_gmt":"2025-09-26T20:05:26","guid":{"rendered":"https:\/\/wtspstaging.wpengine.com\/?page_id=17935"},"modified":"2026-01-28T02:40:34","modified_gmt":"2026-01-28T02:40:34","slug":"industry-insiders","status":"publish","type":"page","link":"https:\/\/myparadigm.com\/fr\/podcast\/industry-insiders\/","title":{"rendered":"Industry Insiders Podcast"},"content":{"rendered":"\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/09\/Paradigm-Industry-Insiders-Favicon.png\" alt=\"Paradigm Industry Insiders Favicon\" height=\"386\" width=\"386\" title=\"Paradigm Industry Insiders Favicon\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t\t<h2>\n\t\t\tIndustry Insiders Podcast\n\t\t<\/h2>\n\t<ul>\n\t\t<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/paradigm-industry-insiders\/id1850862061\" target=\"_self\"  aria-label=\"Go to https:\/\/podcasts.apple.com\/us\/podcast\/paradigm-industry-insiders\/id1850862061\">\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/11\/iOS-Podcast.webp\" alt=\"iOS Podcast\" title=\"iOS Podcast\" itemprop=\"image\"\/>\n\t\tApple Podcast<\/a><\/li>\t<\/ul>\n\t<ul>\n\t\t<li><a href=\"https:\/\/open.spotify.com\/show\/7JPzbcz65LLUXKRJtGJmZo\" target=\"_self\"  aria-label=\"Go to https:\/\/open.spotify.com\/show\/7JPzbcz65LLUXKRJtGJmZo\">\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/11\/Spotify-Logo.png\" alt=\"Spotify Logo\" title=\"Spotify Logo\" itemprop=\"image\"\/>\n\t\tSpotify<\/a><\/li>\t<\/ul>\n\t<ul>\n\t\t<li><a href=\"https:\/\/www.youtube.com\/@myparadigmtechnology\" target=\"_self\"  aria-label=\"Go to https:\/\/www.youtube.com\/@myparadigmtechnology\">\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/11\/Youtube_logo.png\" alt=\"Youtube_logo\" title=\"Youtube_logo\" itemprop=\"image\"\/>\n\t\tYouTube<\/a><\/li>\t<\/ul>\n\t<p>Paradigm introduces the <strong>Industry Insiders Podcast-the first show dedicated to the window and door industry<\/strong>, designed exclusively for manufacturers, distributors, and technology leaders.<\/p>\n<p>Each episode is hosted by John Wheeler, Paradigm Sales Engineer, who uncovers the stories, trends, challenges, and <strong>innovations moving the window and door business forward<\/strong>.<\/p>\nCareers Menu\t\t\t\n\t\t\t\t\t<ul id=\"menu-podcast-page\"><li id=\"menu-item-17939\"><a href=\"\/podcast\/industry-insiders\/#episodes\">Episodes<\/a><\/li>\n<li id=\"menu-item-17941\"><a href=\"\/podcast\/industry-insiders\/#meet-our-hosts\">Meet Our Hosts<\/a><\/li>\n<li id=\"menu-item-17940\"><a href=\"\/blog\/#podcast-blogs\">Podcast Articles<\/a><\/li>\n<\/ul>\t\n\t\t<h2>\n\t\t\tSEASON 1 EPISODES\n\t\t<\/h2>\n\t<ul>\n\t\t<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/paradigm-industry-insiders\/id1850862061\" target=\"_self\"  aria-label=\"Go to https:\/\/podcasts.apple.com\/us\/podcast\/paradigm-industry-insiders\/id1850862061\">\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/11\/iOS-Podcast.webp\" alt=\"iOS Podcast\" title=\"iOS Podcast\" itemprop=\"image\"\/>\n\t\tApple Podcast<\/a><\/li>\t<\/ul>\n\t<ul>\n\t\t<li><a href=\"https:\/\/open.spotify.com\/show\/7JPzbcz65LLUXKRJtGJmZo\" target=\"_self\"  aria-label=\"Go to https:\/\/open.spotify.com\/show\/7JPzbcz65LLUXKRJtGJmZo\">\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/11\/Spotify-Logo.png\" alt=\"Spotify Logo\" title=\"Spotify Logo\" itemprop=\"image\"\/>\n\t\tSpotify<\/a><\/li>\t<\/ul>\n\t<ul>\n\t\t<li><a href=\"https:\/\/www.youtube.com\/@myparadigmtechnology\" target=\"_self\"  aria-label=\"Go to https:\/\/www.youtube.com\/@myparadigmtechnology\">\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/11\/Youtube_logo.png\" alt=\"Youtube_logo\" title=\"Youtube_logo\" itemprop=\"image\"\/>\n\t\tYouTube<\/a><\/li>\t<\/ul>\n\t\t\tWednesday, January 7th, 2026\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/successful-cpq-software-implementation\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tSoftware Succeeds When Trust Leads \n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Rick Cross, Executive at Paradigm\u00a0<\/h5><p>In this episode, Rick Cross joins Stefanie Couch to talk about what makes great salespeople stand out, how relationships still drive results, and <strong>why organizations like WDMA and NGA play a critical role<\/strong> in building the next generation of talent in the industry.<\/p>\t\t\n\t\t\tWednesday, December 17th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/how-women-transform-the-window-industry\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tHow Enabling Women Can Transform Our Industry\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Lakisha Woods, CEO of National Glass Association<\/h5><p>Recorded live at GlassBuild, this episode features Lakisha Woods, CEO of the National Glass Association, <strong>discussing workforce challenges<\/strong>, women in construction, mentorship, and her vision for advancing the glass industry through collaboration and leadership.<\/p>\t\t\n\t\t\tWednesday, December 10th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/scaling-operations-with-flexibility\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tScaling Operations With Flexibility and Trust\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Steve Salisbury, Hoff Companies<\/h5><p>We chat with Steve Salisbury from Hoff Companies about staying adaptable, authentic, and connected in the window and door industry. He shares his journey from <strong>software implementation<\/strong> to leading tech initiatives and the lessons learned through two decades of change and growth.<\/p>\t\t\n\t\t\tWednesday, December 3rd, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/connecting-systems-and-boosting-sales\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tConnecting Systems and Boosting Sales\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Geoff Syme, Saberis Inc.<\/h5><p>In this episode, Geoff Syme of Saberis joins the Paradigm Industry Insiders podcast to discuss how system integrations are streamlining the window, door, and LBM industries. He shares <strong>how smoother data flow and smarter tech are helping dealers and manufacturers boost efficiency<\/strong> and stay competitive in a rapidly evolving market.<\/p>\t\t\n\t\t\tWednesday, November 19th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/the-power-of-clean-data-in-manufacturing\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tThe Power of Clean Data in Manufacturing\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Shelly Johnson, Sierra Industries<\/h5><p>Sierra Pacific&rsquo;s Shelly Johnson joins the show to talk about how data, technology, and a <strong>growth mindset are transforming the window and door industry<\/strong>. She also shares insights on leadership, creativity, and how collaboration drives innovation.<\/p>\t\t\n\t\t\tWednesday, November 12th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/blending-craftsmanship-with-data\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tBlending Craftmanship with Data\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Michael Dionne, Lepage Millwork<\/h5><p>Host John Wheeler talks with Michael Dionne of LaPage Millwork about how <strong>innovation and data are transforming woodworking<\/strong>-from paperless production to AI-driven efficiency blending craftsmanship with technology.<\/p>\t\t\n\t\t\tWednesday, November 5th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/how-tech-and-talent-are-reshaping-sales\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tHow Tech And Talent Are Reshaping Sales \n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Lisa Cooley, VP of Sales at Paradigm<\/h5><p>Stefanie Couch and Lisa Cooley explore <strong>how AI and technology are reshaping sales<\/strong> and empowering a new generation of buyers. They discuss why the future of the industry depends on combining data-driven speed with human connection and grit.<\/p>\t\t\n\t\t\tWednesday, October 29th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"\/podcast\/industry-insiders\/episodes\/how-panoramic-doors-sells-luxury\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tHow Panoramic Doors Sells Luxury Direct to Homeowners\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Autumn Whisenhunt, Sales Manager at Panoramic Doors<\/h5><p>Panoramic Doors&rsquo; Sales Manager Autumn Whisenhunt joins John Wheeler to discuss blending AI efficiency with human craftsmanship, <strong>direct-to-consumer strategy<\/strong>, and creating standout custom doors for clients like Delaney Walker and Shaquille O&rsquo;Neal.<\/p>\t\t\n\t\t\tWednesday, October 21st, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"\/podcast\/industry-insiders\/episodes\/the-consultative-selling-advantage\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tTrust, Tech, and the Consultative Selling Advantage\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Tim Musch, Business Development Specialist at Paradigm Vendo<\/h5><p>Tim Musch shares how educational marketing became his unfair advantage, <strong>turning webinars and practical training into a flywheel for growth<\/strong> long before content marketing was a trend.<\/p>\t\t\n\t\t\tWednesday, October 15th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"\/podcast\/industry-insiders\/episodes\/how-ai-will-rewire-the-building-products-industry\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tHow Pros, Titans, and AI Will Rewire The Building Products Industry\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Todd Tomalak, Principal for Building Products Advisory at Zonda<\/h5><p>Guest host Stefanie Couch, Founder of Grit Blueprint, and Todd Tomalak dig into the pro channel power shift and the <strong>new battleground at the top of the funnel<\/strong>.<\/p>\t\t\n\t\t\tWednesday, October 8th, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/episodes\/leadership-in-it-implementation\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tLeadership in IT Implementation\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Joseph Slawson, Millwork IT Manager at Boise Cascade<\/h5><p>Joseph Slawson shares powerful insights on <strong>building successful teams<\/strong>, navigating complex implementations, and leading with authenticity through 18 years of industry experience.<\/p>\t\t\n\t\t\tWednesday, October 1st, 2025\n\t\t<h3>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"\/podcast\/industry-insiders\/episodes\/ai-solutions-for-door-and-window-manufacturers\/\"\n\t\t\t\t\ttarget=\"_self\">\n\t\t\tTackling Inefficiency: AI Solutions for Door and Window Companies\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t<h5>Stefanie Couch, Founder of The GRIT Blueprint<\/h5><p>Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies <strong>automate repetitive tasks and respond to customers faster<\/strong>.<\/p>\t\t\n\t\t\tParadigm Industry Insiders\n\t\t<h2>\n\t\t\tMeet Our Host\n\t\t<\/h2>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wtspdev.wpengine.com\/wp-content\/uploads\/2024\/07\/profile-photo-John-Wheeler.png\" alt=\"Headshot - John Wheeler, Paradigm\" width=\"252\" height=\"252\" \/>\n\t\t\t\t\t<h4>John Wheeler<\/h4>\n\t\t\t\t\t\t<p>Sales Technician, Paradigm<\/p>\t\t\t\t\t\n\t\t\t\t\t<p>John is a distinguished Sales Leader at Paradigm, renowned for his deep passion for the Millwork industry and his innovative contributions to the field. With decades of expertise in distribution and sales, John&rsquo;s strategic insights and forward-thinking approaches have propelled significant advancements and growth within the sector.\u00a0<\/p>\t\t\t\t\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2025\/09\/profile-photo-Stefanie-Couch-2025.png\" alt=\"Stefanie Couch, Grint Blueprint\" width=\"449\" height=\"451\" \/>\n\t\t\t\t\t<h4>Stefanie Couch<\/h4>\n\t\t\t\t\t\t<p>Founder, The GRIT Blueprint<\/p>\t\t\t\t\t\n\t\t\t\t\t<p>Stefanie is a trailblazer and thought leader in the building industry. With a lifetime in building materials and construction, Stefanie is a formidable force in shaping the future of the sector. Her dual roles as founder of GRIT Blueprint and Build Women fuses her passion for innovation and growth with her desire to empower women to join and thrive in the industry.\u00a0<\/p>\t\t\t\t\n\t\t<h2>\n\t\t\tRead More\n\t\t<\/h2>\n\t\t\t<p>With a customer base of more than 200 manufacturers, distributors, and retailers powering thousands of quotes and orders every day across North America, Paradigm offers a unique vantage point into the pain points and progress shaping the industry.<strong>Paradigm&rsquo;s Industry Insiders Podcast brings these insights to life, with each episode expanded into a library of podcast articles on our blog.<\/strong>These articles take the conversation further, offering deeper perspectives and practical takeaways on the trends shaping the building products industry.<\/p>\t\t\n\t\t\t<a href=\"https:\/\/myparadigm.com\/blog\/#podcast-blogs\"  target=\"_self\">\n\t\t\t\t\t\t\tDeep dive into these topics on our Blog\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2026\/01\/Paradigm-Industry-Insiders-John-Wheeler-action-1000x600-1.jpg\" alt=\"Paradigm Industry Insiders - John Wheeler action 1000x600\" itemprop=\"image\" height=\"600\" width=\"1000\" srcset=\"https:\/\/myparadigm.com\/wp-content\/uploads\/2026\/01\/Paradigm-Industry-Insiders-John-Wheeler-action-1000x600-1.jpg 1000w, https:\/\/myparadigm.com\/wp-content\/uploads\/2026\/01\/Paradigm-Industry-Insiders-John-Wheeler-action-1000x600-1-300x180.jpg 300w, https:\/\/myparadigm.com\/wp-content\/uploads\/2026\/01\/Paradigm-Industry-Insiders-John-Wheeler-action-1000x600-1-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" title=\"Paradigm Industry Insiders - John Wheeler action 1000x600\" onerror=\"this.style.display='none'\"  \/>\n\n","protected":false},"excerpt":{"rendered":"<p>Industry Insiders Podcast Apple Podcast Spotify YouTube Paradigm introduces the Industry Insiders Podcast-the first show dedicated to the window and door industry, designed exclusively for manufacturers, distributors, and technology leaders. Each episode is hosted by John Wheeler, Paradigm Sales Engineer, who uncovers the stories, trends, challenges, and innovations moving the window and door business forward.&hellip;<\/p>\n","protected":false},"author":3,"featured_media":18015,"parent":17951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"page_categories":[],"class_list":["post-17935","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paradigm Industry Insiders Podcast - Window &amp; Door Industry<\/title>\n<meta name=\"description\" content=\"The window and door industry now has a stage of its own. Paradigm has launched the Industry Insiders Podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myparadigm.com\/podcast\/industry-insiders\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Insiders Podcast\" \/>\n<meta property=\"og:description\" content=\"The window and door industry now has a stage of its own. 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